Natural Flavor

Definition

Chemical mixtures originally derived from plant or animal material created to mimic naturally occurring flavors. Organic Natural Flavors are slightly more regulated, and cannot contain propylene glycol, polyglycerol esters of fatty acids, mono- and di-glycerides, benzoic acid, polysorbate 80, medium chain triglycerides, BHT, BHA, or triacetin.

Also Known As

Natural Flavors, Natural Flavorings, Natural Flavourings, Natural Flavoring, Natural and Artificial Flavors, Naturally Essenced, Natural Essence, natural identical soursop flavor, Natural Flavours, Natural Flavouring, Natural and Artificial Flavours, Natural Flavour, Organic Flavors, Organic Flavor

Health Impact

Natural flavors can be made with 100s of chemicals, none of which are required to be disclosed on the product label, so it can be very hard to determine what harmful ingredients lie within them, especially for people with food allergies. These flavors are also created to make food more palatable, so they can be addictive, leading consumers to eat more without feeling full.

Sources

• Synthetic ingredients in Natural Flavors and Natural Flavors in Artificial flavors

  EWG

• We are what we eat: Regulatory gaps in the United States that put our health at risk

  PLOS Biology

• Food-Induced Anaphylaxis: Role of Hidden Allergens and Cofactors

  Frontiers in Immunology

• The GRAS provision - The FEMA GRAS program and the safety and regulation of flavors in the United States

  Pub Med

Products containing Natural Flavor

Better Options Available

CELSIUS

Celsius Live Fit Sparkling Orange

Better Options Available

Fairlife

Fairlife Protein

Okay Choice

Orgain

Orgain Plant-Based Protein & Superfoods Vanilla Powder