Natural Chocolate Flavor

Flavors + Colors

Questionable

Definition

Chemical mixtures originally derived from plant or animal material created to mimic naturally occurring flavors.

Health Impact

Natural flavors can be made with 100s of chemicals, none of which are required to be disclosed on the product label, so it can be very hard to determine what harmful ingredients lie within them, especially for people with food allergies. These flavors are also created to make food more palatable, so they can be addictive, leading consumers to eat more without feeling full.