Owned by Ferrero
Is Purely Elizabeth Healthy?
Purely Elizabeth is generally a good choice. Most of the products we've rated lean on cleaner, less-processed ingredients, and the brand is fairly consistent about it across its range.
Purely Elizabeth by the numbers
How Purely Elizabeth products are rated
- Good Choice: 114 (87%)
- Okay Choice: 11 (8%)
- Better Options Available: 6 (5%)
About Purely Elizabeth
Purely Elizabeth is a Boulder, Colorado brand of granola, oatmeal and cereal, founded in 2009 by Elizabeth Stein. Its range is built on oats and ancient grains such as amaranth and is sweetened mainly with coconut sugar, with grain-free, protein and organic lines alongside the core granolas.
Ferrero Group agreed in August 2026 to acquire Purely Elizabeth. Ferrero said the company will continue as a standalone brand within the group, with founder Elizabeth Stein staying on as CEO.
- Founded
- 2009
- Headquarters
- Boulder, CO, USA
- Parent company
- Ferrero
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Purely Elizabeth FAQs
Sources
Brand facts on this page are drawn from public, primary sources. Product ratings are Trash Panda's own, based on each product's ingredients.
Ratings reflect the products currently available to us and may not represent this brand's full product offering. Accuracy depends on data availability.
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