GoMacro logo

Is GoMacro Healthy?

GoMacro is a mixed bag. Some of its products lean on cleaner, less-processed ingredients while others don't, so quality varies from one product to the next — worth checking each one.

GoMacro by the numbers

87Products rated
70%Rated Good Choice70% quality consistency
0.9Avg. flagged ingredientsvs ~6 for a typical packaged food
6.6Avg. ingredients / product99% contain added sugar

How GoMacro products are rated

  • Good Choice: 61 (70%)
  • Okay Choice: 24 (28%)
  • Better Options Available: 2 (2%)

About GoMacro

GoMacro is a family-owned maker of organic, plant-based protein bars, best known for its MacroBar line built on a macrobiotic, whole-foods philosophy. Founded in 2004 on a Wisconsin farm, it makes certified vegan and organic bars with protein from plant sources like sprouted brown rice and peas.

Independent and family-owned; founded by mother-and-daughter team Amelia Kirchoff and Jola Sonkin and still run by the family. Not acquired by a larger food conglomerate.

Founded
2004
Headquarters
Viola, WI, USA
Also known as
GoMacro LLC

Most Scanned GoMacro products

See all products ->

500,000+ shoppers making better choices

Scan it before you buy it

Trash Panda is a free app that scans any food barcode and rates its ingredients in seconds — flagging ultra-processed additives, food dyes, and seed oils, and pointing you to cleaner alternatives. Scan GoMacro products and thousands more.

GoMacro FAQs

Sources

Brand facts on this page are drawn from public, primary sources. Product ratings are Trash Panda's own, based on each product's ingredients.


Ratings reflect the products currently available to us and may not represent this brand's full product offering. Accuracy depends on data availability.